How to Avoid Getting Ghosted During the Hiring Process

According to a 2022 survey, the main reasons prospects abandon, or “ghost”, the recruitment process are:

• 40% wanted more flexibility than employers were willing to provide

• 35% indicated the company took too long to extend them an offer

• 33% stated they had a poor interview experience with an employer

• 29% noted they simply got a better job offer from another business

Here is what you can do to help combat ghosting:

• Know the candidate’s communication preferences and adjust your approach accordingly.  Ask them whether email, text, or phone is best.

• Communicate the organizational culture, the steps in the process, and the timing for the next step. Keep your process short and tight.

• Be clear and precise with candidates about your expectations and ask them about theirs.

• Use an Applicant Tracking System to:

  • Get you to the best candidates first

  • Nurture candidates automatically

  • Send personalized reminders to prompt immediate action

Employers need to put themselves in candidates’ shoes and provide a clear picture of the role and organizational culture, have a seamless recruitment process, and communicate regularly to keep them interested. Remember, in this market, hiring is a seven-day-a-week, 16-hour-a-day project to secure the best candidate.